Mini Magazine is one of our favorite resources for all things new and cool for style savvy parents. We love Mini's vision and advice, so we reached out to Kaitlyn Kirby, founder and editor-in-chief of the online mag, to get her take on travel and running a business. She dished on everything from the inspiration behind Mini to her ultimate travel uniform, and of course, what it's like to run two magazines at one time.
What was your inspiration for starting a magazine for style savvy parents?
When I started Mini in 2011, there was a void in the market for a modern parenting publication that had a style focus, especially in the digital space. I have a background in Journalism, so I immediately started mocking up covers and dreaming up content and threw the idea out onto Twitter, creating an account for the magazine I had not yet even started. But we are extremely lucky, as we had interest on Day One!
How would you describe the Mini Magazine reader?
The Mini reader is a style-minded parent with kids between the ages of 0 and 10. They love innovative products and brands that are as practical as they are chic.
What's your travel style?
Easy chic— leggings, oversized sweater or tee, flats and a big, soft scarf. So many layers! You never know if planes will be warm or cold!
Describe your fondest travel memory.
My husband and I recently drove from the Midwest to California and saw so much in between! We stayed in Malibu, stopped in Aspen and Salt Lake City and got to see Mount Rushmore. It was definitely one of my favorite trips to date.
Where are you headed to next?
We’re actually headed back to Aspen in May for our first anniversary! We were there for such a short time last year, so I’m looking forward to exploring more.
Where is the first place you would you send someone visiting your hometown?
I’m from a tiny, little town in Illinois called Freeport, but they do have the best ice cream shop— Union Dairy. It’s been there FOREVER and it's basically an old-school soda fountain, there’s nothing better!
What is your favorite hotel and why?
It’s a toss up between the Four Seasons New York and Chicago. FS Chicago’s restaurant, Allium, has the BEST hot dog I’ve ever had in my life!
What is your advice for someone who wants to start A business?
Pick something you love because you will be working a lot of long hours, many of them by yourself! Plus, if you choose a career you love, it will never feel like work— I’m lucky that this has proven true for the past five years!
What is it like running two magazines at the same time?
Hectic! But I love it! Mini publishes quarterly and Tulle bi-annually, so sometimes the two overlap. I’m constantly writing content, organizing shoots, scouting for cool new brands or products, doing interviews for the next issue, sifting through hundreds of wedding photos— there is never a dull moment!
Rapid Fire Questions (go!)
Carry-on or checked bags?
New York or LA?
Heels or flats?
Flats, loafers to be exact.
Coffee or tea?
Window or aisle?
Beach or City?